Why Looks Matter So Much in The Rap Industry – Zaytoven Gives Advice

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Producer Zaytoven Talks why looks matter so much in the rap industry. He gives advice to rappers and producers telling them to invest in personal appearance. Zay says that most rappers wont give you a chance if you dress bummy or lack personal hygiene. He says keeping up on his look and investing in designer clothes and jewelry has played a role in his success. This is a clip from Zaytoven Producer Camp SXSW

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